WE PAY FARMERS MORE
Coffee farmers today have a problem: the overwhelming majority of their coffee is sold as a commodity. When coffee is sold this way, farmers are at risk of getting paid below the cost of production as the price is subject to market fluctuations. This is why buying Specialty Coffee is important to us, as it is priced according to quality and does not depend on the commodity price. Buying Specialty Coffee means that farmers are correctly paid for their quality.
WE ARE A CLIMATE POSITIVE BUSINESS
Any company that produces anything produces CO2. It is therefore important for the sustainability of the environment that we reduce our carbon footprint as much as possible and take steps to offset our CO2. We have reached out to Earthly, an independent third party, to calculate our carbon emissions and help us invest in carbon-reducing initiatives. We are proud to be Earthly Certified. But for us, it’s not enough to be carbon neutral, a goal which our competitors strive to get to by 2050, so we’ve taken the steps necessary to be climate positive today!
WE SUPPORT SUSTAINABLE FARMING
By supporting the Alliance for Coffee Excellence (ACE) and purchasing Cup of Excellence coffees through their auction system, we can ensure farmers get both the education and know-how to produce exceptional beans as well as the financial rewards that come with it. Purchasing COE champion coffees makes Difference Coffee amongst the highest-paying coffee companies in the world. It’s a win-win.